Premium skin care brand, Estas Beauty, has launched a new product collection founded by heart attack survivor Cristina Beltran and beauty veteran, Alejandra Thompson. The skin care line is designed for the more than 100 million people who obtain scars every year.
 
The Estas Beauty collection is designed to nourish, protect and hydrate scars and includes intense moisturization, soft application and an absorbent formula.
 
“Developing this line was extremely important to me, as I know first-hand the insecurities around having a scar and the lack of skin care products to help care for them,” says co-founder Cristina Beltran, who has a six-inch scar following open heart surgery at age 24. “Every person should have access to high-quality skincare to make them feel confident in their own skin. Scarring is a part of healing, and we want every person to use our products and feel proud and empowered by their scar.”
 
The product line includes three products: The “Morning Massage” cleansing oil with vitamin E & primrose; a “Daily Dose” vitamin E & C cream serum; and “Sleep Salve” silicone & Vitamin E mask. A key ingredient is silicone, which increases hydration and reduces collagen production, itching and discomfort. With powerful antioxidants, Estas Beauty products are designed to brighten, hydrate, and heal scars, while locking in moisture and softening skin. 
 
“Scars are a special kind of skin, with special needs that need special attention,” says co-founder Alejandra Thompson. “While scars can vary in size and severity, a common thread with all scars is care: they need hydration, nourishment, and efficacious ingredients to combat common symptoms like redness, itchiness, irregular texture and discoloration. The Estas Beauty line delivers luxury skincare formulas that are gentle on skin and increase moisture retention to help the scar retain as much hydration as possible.”
 
She adds, “To us, skin care includes scar care, and scar care should always be an important part of our daily skin care routine.”
 
Estas Beauty products are fragrance-free, formulated without parabens, sulfates, or phthalates. The product line is dermatologist-tested and safe for skin. The trio of products can be sold separately or in a set. The company plans to expand their product offerings to include a line of pre-operative skincare in 2022.